Tuesday 24 January 2017

When is a falsehood not a lie?




A rose by any other name still smells as sweet, a lie by any other name still stinks. The way to build trust in business is to be consistently honest, truthful, fair and transparent.  It is even more important in our post-truth world that stakeholders know and can spot the difference between a lie (a false statement with the intention of deceiving) and a genuine mistake.  It is absolutely critical that leaders demonstrate and engender ethical behaviours in their organisations to challenge and counter the growing trend, temptations and sloppiness of communicating falsehoods.  Having organisations that can be really trusted will help them to attract both employees and customers, building the bedrock for future business when the house of lies collapse.
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